How to Choose
Check the Tag and Labels
Every official piece from the Sam and Colby store comes with a woven neck tag that says "Sam and Colby" in a clean, bold font. On the Classic T-Shirt, the tag also includes the size and a small "100% Cotton" label. Fake shirts often have glued-on paper tags or a misspelled brand name (like "Sam and Colbey"). Premium Hoodies ($49.99) have a double-layer tag with a holographic authenticity sticker. If there's no sticker or it peels off easily, it's fake.
Compare the Print Quality
Official merch uses screen printing that's sharp and durable. The Sam and Colby Classic T-Shirt has a centered logo that's crisp even after 50 washes. Fakes often have blurry edges, off-center placement, or a plasticky feel. Look at the details - the font thickness, the spacing between letters. On a real shirt, the 'a' and 'm' in Sam are clearly separated; on a fake, they sometimes bleed together.
Feel the Fabric
100% ring-spun cotton has a distinct softness and a slight weight. The Classic T-Shirt is pre-shrunk and relaxed fit - so it's not stiff or papery. If the fabric feels like a cheap t-shirt from a souvenir shop, it's probably fake. The Premium Hoodie is a heavy 400GSM fleece; a fake will be thinner and pill after one wash. The Sam and Colby Polo Shirt ($34.99) is a pique cotton that's breathable but structured. Fakes often use a polyester blend that traps sweat.
Watch the Price
If a deal seems too good to be true, it is. The Classic T-Shirt costs $24.99 on the official store. A seller on eBay offering it for $8? Red flag. Same for the Premium Hoodie at $49.99 - if someone lists it for $20, it's almost certainly counterfeit. Check the Tank Top ($19.99) pricing too; fakes often undercut by 50% or more.
Study the Logo and Branding
Sam and Colby's official logo is a specific custom font - it's not just any bold sans-serif. The letters are slightly condensed, and the "&" has a unique curve. On fakes, the logo might be stretched, distorted, or in a different color (e.g., white instead of the official black or gray). Compare any piece you're unsure of to photos on the Sam and Colby store.